FRESH OFF THE WALL
Everyone loves pizza, but what I found to be particularly interesting was the look of a classic pizza box. The desaturated colors and vintage elements of the original pizza box as well as the checkered board used around the boarder, pared extremely well with the Vans style. This line was directed towards teenagers and young adults. Specifically an age range between 14 to 25. The main demographic for these shoes would be skateboards, especially those who love pizza. The somewhat comedic yet stylish design appeals to younger audiences while still being fashionable for those who are a little older.
UGLY BUDDIES
As a child I very much enjoyed stuffed animals, specifically these ones called Ugly Dolls. I loved the large verity of characters and colors, and I always wished I could just take them everywhere with me. I felt that combining these wonderful dolls with a pair of shoes would be perfect way to make that possible. This line was obviously designed for a much younger audience. Primarily for toddlers from ages 1 to 4. Anyone that has been around toddlers long enough knows that they can’t seem to keep their hands off anything, including their feet. So I wanted to incorporate a material that is soft and fuzzy with a playful theme. I felt that terry cloth was the perfect choice in order to keep the shoes soft, even after they’ve been thrown through the wash.
