Pagosa Springs
City Rebrand Surrounded by the illustrious Rocky Mountains and home to the relaxing healing waters of worlds deepest hot springs. It was a no brainer to include those two key features in the logo. In order to keep the logo clean and simple while infusing a visual hint of the areas attributes, I simply tweaked a few letters in the font in order to illustrate this. I continued this idea by creating a new font and icons that mimic these letters to produce a cohesiveness throughout the whole rebrand.